In today's world, embracing a sustainable lifestyle is more crucial than ever. Our daily consumption of drinking water is a significant yet often overlooked aspect of sustainability.
By making mindful choices about how we consume water, we can take meaningful steps toward environmental conservation.
(Source: Institute for Global Health - ISGlobal)
A MORE ENVIRONMENTALLY FRIENDLY SOLUTION
As Purezza, we are on track to realise our vision to remove 30 million single-use bottles monthly from the global hospitality supply chain contributing to a more sustainable hospitality industry.
One effective way to initiate this change is by reconsidering how we consume drinking water. Purezza offers a sustainable alternative to traditional single-use bottled water.
By providing filtered, chilled still and sparkling water through dispensers, Purezza eliminates the need for single-use bottles.Purezza provides a contemporary, great-tasting alternative to bottled water by offering premium dispensing solutions for your venue to use their locally-sourced water.
Exclusively available to the hospitality industry, the system offers sparkling, still, ambient, or chilled water in reusable Purezza bottles. Currently, Purezza is served in over 20,000 venues across 4 continents with a great presence in Asia (Singapore, Malaysia, Indonesia, Thailand, Hong Kong).“We wanted to source local water and we partnered with Purezza, to have still and sparkling fresh water. Our guests absolutely love Purezza.” Amanda Cottome, Director of Brand Experience at Ovolo Hotels (5-star), Australia
HOW DOES IT WORK?
The Purezza solution uses locally-sourced water from the municipal supply. Then, the latest technologies are used to carbonate and fi lter the liquid to produce refreshing, on-demand sparkling or still, cold or ambient water. Rather than serving the water in a single-use bottle that is just thrown away, the venue pours on site and serves the water fresh in high-quality, Purezza-branded reusable bottles. The result is great-tasting, better value and more socially responsible than traditional methods.
“Purezza is very good for the environment because there are no single-use bottles involved. I would absolutely recommend Purezza Premium Water.” Chef and Owner Simon Martin Mana Restaurant (One Michelin Star) Manchester (UK).
However, it is not just the freshness and quality of the water that has driven Purezza’s success; venues signed up in droves to implement the Purezza concept to improve their operations. By eliminating almost all of the transport, storage and environmental costs, venues benefit with better margins and a lot more flexibility.
“Transporting pre-packaged water, often from overseas suppliers, is a huge expense that is passed on to the venue and ultimately the consumer. This just doesn’t make sense when such a high-quality water resource is available instantly at a fraction of the cost. By choosing Purezza, a venue can eliminate almost all of the unnecessary cost, which in turn increases their margins. If you can increase your margins, whilst at the same time providing a great product that is sustainable, reduces waste and frees up storage space, that ticks a lot of boxes”. John Freudenthaler, General Manager, Hilton Bogotà Corfeiras.
It seems that the new era of freshly-dispensed, sustainable water is here to stay. Purezza has grown significantly and is now served across thousands of venues, globally.